Rock City Enterprises has released a comprehensive traffic study examining how its proposed gondola transportation system could reshape traffic patterns across Lookout Mountain and surrounding communities.
The 197-page assessment, prepared by engineering and planning firm Kimley-Horn, evaluates the potential effects of relocating visitor parking from the top of Lookout Mountain to a proposed 20-acre parking and transportation hub along Chattanooga Valley Road in Walker County.
According to the study, one of the most significant changes would be a reduction in traffic along Ochs Highway, a primary route to Rock City. Researchers estimate vehicle traffic on the roadway would decrease by approximately 2,800 trips on peak visitation days if the gondola system is implemented.
At the same time, traffic volumes are expected to increase in other areas as visitors adjust their travel routes. St. Elmo Avenue is projected to see an increase of about 1,680 daily trips on an average weekday, with the busiest period occurring between 11 a.m. and 4 p.m. Despite the increase, the study concludes the roadway would continue to operate at a similar level of service as it does today.
Battlefield Parkway is also expected to experience higher traffic volumes, with an estimated increase of 842 trips per day as drivers reroute from Interstate 24 and other local roadways to access the proposed parking facility.
The report analyzes projected traffic conditions through 2033 and includes detailed evaluations of roadway capacity, intersections, traffic signals, and turn lanes throughout the study area.
Rock City President and CEO Doug Chapin said the company commissioned the study to better understand how the project could affect neighboring communities and transportation networks.
“As the fourth-generation owner of Rock City, each decision made about our small business is done with careful consideration and professional expertise to guide our efforts,” Chapin said. “However, our team is also guided by the vision of the original owners, Garnet and Freida Carter. Our goal is to pay respect to that vision by being great stewards of the gift left for us to enjoy so that it can be passed on to future generations.”
Rock City officials say additional reports related to the proposed gondola project will be released online in the coming months. The company also plans to host open house meetings to provide information and gather feedback from residents and stakeholders.
The proposed gondola system remains under review as local officials and community members continue discussions about its potential impact on tourism, transportation, and quality of life in the Lookout Mountain area.